Three lockups, one palette: jet black #0A0A0A and old gold #B08D57 throughout. EST. removed. Each is shown clean first, then with the service wording worked in three different ways, so you can judge whether the words earn their place.
Two kinds of line here. A descriptor says what he does (searchable, practical). A strapline says how he does it (tone, promise). A logo can carry one of each at most — never both on the primary mark.
The EST. slots either side of the house are now free — and they turn out to be the most elegant place for two words.
The stacked lockup takes one extra line comfortably; the seal is the natural home for the three-beat strapline, running the full ring.
A third line sits naturally under the divider — this is the version that goes on the website header, so the descriptor here does real SEO-adjacent work.
Further ways of placing the words: on the rules, as an overline, as a column, in a softer voice, and as a detachable tag.